SimCity™ Social fans find a balance between temptation and reason when the Mercedes-Benz A-Class vehicle rolls in to their game this summer. Electronic Arts Inc. (NASDAQ:EA) today announced a partnership with Mercedes-Benz of Europe that provides exclusive in-game items to SimCity Social players worldwide excluding North America and Canada. SimCity Social, which launches worldwide very soon, is a close collaboration between two award-winning studios at Maxis and Playfish and combines the best of social gaming with the depth and creativity that embodies the SimCity franchise.
“SimCity Social‘s distinctive style of humor is derived from its fun, quirky and spontaneous gameplay mechanics that exude the essence of the franchise,” said Jami Laes, Vice President of Global Studios at Playfish. “With the integration of Mercedes-Benz, we’ve added a layer of fun realism that enables our fans to bring their favorite brands into their games. We evaluate every partnership to see what the added value is for our fans and the gameplay. Mercedes-Benz plays extremely well into the city building and player customization that SimCity Social embodies.”
Players who complete Mercedes-Benz specific quests will be gifted exclusive items such as a Mercedes-Benz factory that will provide additional gameplay options. On top of this, branded A-Class vehicles will add even more heart, soul and distinctive style to their cities.
“The new A-Class stands for the pulse of a new generation that is breaking away from the conventional, making it the perfect fit for the engaging city-building game SimCity Social,” says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. “Moreover, the integration of the Mercedes-Benz brand into a social game is a logical step in our communication strategy, which incorporates social media as an integral component. Electronic Arts is the perfect partner for this venture. Like Mercedes-Benz, the company stands for technical innovation, fascinating entertainment and attention to detail.”
